Software delivery, redesigned for the age of AI
Loops is an AI-powered platform that tightens the feedback loops that matter most: Discovery, Build, Operationalise, and Grow.
AI builds fast. But are you building the right thing?
AI coding tools have made build dramatically faster. But unclear requirements don't produce wrong code slowly—they produce wrong code quickly.
The faster you can build, the more expensive ambiguity becomes. The bottleneck has shifted. From build to discovery. From deployment to operationalisation. From shipping to learning.
The Four Loops
A complete framework for software delivery in the AI era.
Discovery
Available NowTurn rough ideas into precise, testable specifications through AI-guided dialogue.
Build
Coming SoonBuild against spec-driven acceptance tests. AI handles implementation; you handle architecture.
Operationalise
Coming SoonGraduate validated software to production quality with continuous compliance.
Grow
Coming SoonMeasure what matters, learn from production, and feed evidence into the next cycle.
Meet the Discovery Loop Coach
Your AI spec assistant that turns ideas into precise specifications with built-in acceptance tests.
Describe your feature
"Add SSO login with Google and Microsoft"
AI probes for clarity
"What happens if the SSO provider is down? Should there be a fallback?"
Multiple perspectives
Security, UX, and domain experts join the conversation to find edge cases.
Spec + tests emerge
Structured requirements with Gherkin acceptance tests are generated automatically.
Export anywhere
Sync directly to a GitHub PR, Linear issue, or Markdown file.
UX Analyst Persona
Great. Which social providers do you want to start with? And should we still offer email/password as a fallback?Security Persona
Noted. If an existing user with an email logs in via Google for the first time, should we automatically link the accounts if the emails match?Feature: Social Authentication
As a user, I want to log in using my Google or Microsoft account so that I don't have to remember another password.
Given the user is on the login page
When they click "Continue with Google"
And they successfully authenticate with Google
Then they should be logged into the application
And redirected to the dashboard
Given a user exists with email "user@example.com"
When they log in via Google with "user@example.com"
Then the Google identity should be linked to the existing account
Built for teams shipping with AI
Product Managers
Create specs your engineers actually use. No more 2-hour PRDs that still leave questions unanswered. Turn ideas into testable criteria in minutes.
Engineering Leads
Get acceptance criteria upfront. Your team builds the right thing first time. Stop answering the same edge-case questions in Slack.
Technical Founders
Wear both hats. Structure your requirements before handing off to AI coding tools like Cursor or Copilot to ensure they build exactly what you need.
How we compare
| Jira / Linear / Notion | ChatGPT / Claude | Discovery Loop Coach | |
|---|---|---|---|
| AI-guided requirements | No | Unstructured | Structured dialogue with personas |
| Acceptance tests | No | Manual | Auto-generated BDD/Gherkin |
| Version controlled | No | No | Markdown in your repo |
| Multi-perspective review | No | Manual prompting | Security, UX, Domain personas |
Free while we're in beta
We're building Loops in the open. During our beta phase, the Discovery Loop Coach is completely free — no limits, no credit card, no catch.
- Unlimited specs
- All AI personas
- GitHub, Linear & Jira integrations
- Markdown export
Pricing plans will be introduced when we leave beta. Early users will be rewarded.
Built on what works
Loops builds on Agile, DevOps, Lean, and XP—it doesn't replace them. Every improvement in software delivery has been about tightening feedback loops. AI is the next evolution of this principle.
Read the full framework introductionStart your first discovery session
Join the teams shipping better software, faster.
No credit card required. 10 free specs/month.